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Descubre el impacto ambiental y social de la moda rápida o fast fashion ¿hay consumo consciente y producción responsable?
Fast fashion or Fast Fashion It goes so fast that new fashion collections are created and disappear without us getting to know them.
All people buy clothes and to a certain extent we are influenced by this tendency to buy more and more clothes. But are we aware or eco-conscious when we make a purchase of clothes at a brand of Fast Fashion? Do we really buy what we need?
All this accelerated production and cycles of ephemeral trends conceal a series of negative impacts both on the environment and on working and even economic conditions in the places where these garments are produced.
Do we know how our clothes are made?
The textile sector ranks third among the sectors that consume the most water and with the highest land use according to the OCU. This industry is responsible for 20% of drinking water pollution, with the treatment and dyeing of textile products having the greatest impact on the entire process.
The fact that the use of synthetic fibers has increased the durability of garments is decreasing, contributing to the increase in textile waste.
This waste is generated during the production process (scraps), pre-consumer (final garments that are defective, returned or overstock) and post-consumer, the clothes we discard. According to the European Environment Agency, in 2020 each inhabitant of the European Union consumed 391 kg of raw materials, 9m3 of water (9000 l) and 400 m2 of soil. Most of this waste is not collected for reuse or recycling and only 1% is recycled into new clothes.
Fashion is a means of expression for people, but it has to be at the expense of the planet and those who make it possible. It is crucial to be aware of what buying an item of clothing involves, and opting for brands committed to the environment and people is one way of contributing to change.
Sustainable fashion workshops: education and awareness
Through environmental education, we can make known all the realities behind fast fashion.
Therefore, through the initiative promoted by Captain Denim, Ideas MedioAmbiental has developed sustainable fashion workshops to promote clothing alternatives with minimal environmental impact, respect for the environment and betting on local production.
These workshops were held at several institutes close to their factory, located in Madrigueras (Albacete). These have been focused on analyzing the life cycle of garments, showing the social and economic impacts in different parts of the planet and the search for possible sustainable solutions and alternatives, encouraging critical thinking among adolescents.
It is not only giving knowledge, but also feelings to promote actions of daily life that allow change. Because sometimes, what you don't know isn't taken care of.
SOURCES:
Jacometti, V. (2019). Circular Economy and Waste in the Fashion Industry. Laws, 27.
Moslenko, L., Blagrave, K., Filazzola, A., Shuvo, A., & Sharma, S. (2020). Identifying the Influence of Land Cover and Human Population on Chlorophyll a Concentrations Using a Pseudo-Watershed Analytical Framework. Water.
Ellen MacArthur Foundation & Circular Fibres Initiative. (2017). The new textiles economy:
Redesigning fashion's future. Obtained from
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