ECOALF and its Tras (H) Umanity manifesto

At Ideas MedioAmbiental we also talk about fashion and always about sustainable fashion. In this case we have learned about the concept Tras (h) umanity, created by the brand ECOALF founded in 2009 and led by Javier Goyeneche, is making clothes and accessories created from waste fashionable.

As explained by the brand Tras (h) Umanity eIt's a paradoxical concept. Like the 21st century. Just like yourself. It is necessary to stop the exchange of pollutants with the environment. ECOALF is not satisfied with that and wants to invest it. New technologies allow us to do this by revolutionizing the idea of raw materials.

Tras (h) umanity summarizes the acceptance of waste as an inherent trait of our species. By accepting the world, you begin to change it. Only then can we imagine ways to clean up that reality in an intelligent and useful way.

After (h) umanity is not a utopian term. It is the awareness of the residue. We are looking for a new generation of conscious consumers who do not renounce their aesthetic principles. We create objects that make your life more enjoyable without perverting our relationship with nature. And we do so by erasing part of that ecological footprint that stains the world.

ECOALF wants to share with you its passion for beautiful and useful products that decontaminate the planet. Help us to fill the concept of waste with the future.

After a simple look at its website, it seems like a trend close to classic brands and it is certainly a very attractive brand, the novelty of its products being made from abandoned fishing nets, plastic bottles and used tires,... which implies new manufacturing processes which we recommend you to see.

We understand that the brand (and obviously) speaks in its manifesto of”an acceptance of waste as an inherent trait of our species”, or from the search for”a new generation of conscious consumers who do not give up their aesthetic principles”, but it's our duty to remember that we must first try to fulfill two of the previous basic principles: reduce and reuse, always before recycling, and this is demonstrated, for example Friends of the Earth in his last campaign, although with it, and within the consumerist maelstrom of this century, we wanted to show you this ray of light in the way of tackling a problem as pressing as waste and which is estimated to be increasing, as indicated by a recent World Bank study that warns that solid waste will double in the year 2025.